Descriptions

Digital marketing refers to a field that focuses on advertising and promotion of products and services online through digital channels e.g. websites, search engines, social media, e-mail, and mobile apps.
Digital Marketing (Internet Marketing) is not just about advertising, it is about reaching and providing the correct information to the right customers, at the right time. As digital marketers, your role is to combine digital tactics and channels to connect with the customers online.

What You’ll Learn

• Understand the fundamentals of Digital Marketing
• Learn how to start an online business
• Learn how to make sure customers find you online
• Business promotion with online advertising
• Search Engine Optimization (SEO)
• Understand the best On-page SEO practices
• Learn the latest Off-page SEO techniques
• Learn to expand a business to other countries
• Keyword research
• Techniques of SEO writing e.g. H1 tags, meta titles & descriptions, and keyword placement
• Understanding of Google Analytics and Google Search Console
• Understand about Mobile Marketing
• Social Media Optimization (SMO) to create impressive business profiles in Social Networks
• Social Media Marketing (SMM) for advertising

Requirements

• Any computer or laptop will work with an Internet connection
• Software tools: MS Office & Windows OS

Course Content