Color Theory

What is color theory?

Color theory is a set of rules and guidelines which designers use to grab the attention of viewers and communicate with them through appealing color schemes in visual interfaces. To choose the best colors every time, designers use a color wheel and refer to a substantial collection of knowledge about human psychology, optical ability, culture, and more.






Modern color theory is largely based on a color wheel, which was created by Sir, Isaac Newton. There are three categories of color displays in the basic color wheel; primary colors, secondary colors, and tertiary colors.


Primary Colors                                                 Secondary Colors                                                    Tertiary Colors


Primary Colors – (Red, Yellow, and Blue) Primary colors are colors that can’t be formed by any combination of other colors.

Secondary Colors – (Orange, Green, and Purple) are the colors formed by combining any two of the three primary colors.

Tertiary Colors – (Red-orange, Yellow-orange, red-purple, yellow-green, blue-purple, blue-green,) also known as magenta, vermillion, violet, teal, amber, and chartreuse. These colors are formed by combining a primary and a secondary color.