What is typography?

Typography is the art of arrangements between letters and text in a manner that makes the written language legible, readable, clear, and visually appealing to the reader when displayed. Its main focus is to bring out certain emotions and deliver specific messages by using font styles, appearance, and structure. In short, typography gives life to a simple text.




Why Typography is Important?

For graphic designers, typography is a way to use text as a visual for the conveyance of brand communication. It is so much more than just choosing beautiful fonts: it’s a vital element of user interface (UI) design. Good typography will grab the viewer’s attention, build a strong visual hierarchy, brand recognition, provide a graphic balance to the website, and set the overall tone of products.


Common types of fonts



Serif fonts
Serif fonts in typography have little line or strokes called serifs commonly attached to the main part of the letter.








Sans serif fonts
Sans serif fonts don’t have that extra stroke in letters.









Display fonts
Display fonts are available in many different styles, like blackletter, script, all caps, etc.








Typography is a crucial component of a user interface (UI) design. Learning typography will lead you well on your way to becoming a fantastic UI designer!

Eager to learn more about Graphic Design? Check out these related posts:

1. Color theory
2. Geometric Shapes